Senior Designer | Elmwood Brand Consultancy
August 2024 - February 2026

Lead projects from ideation to implementation, working across multiple teams to ensure strategic and thoughtful brand execution. Helped brand global corporations and consumer goods companies, including subsidiaries of Kimberly-Clark, Coca-Cola, Alcon, and Haleon.

Designer | Jones Knowles Ritchie
August 2023 - August 2024

Work across multiple teams and projects in different production phases, from ideation/strategy, design execution, to production-ready files. Own design directions from concept to hand off.

Partner & Lead Typeface Designer | Avondale Type Co.
May 2019 - Present

Design and develop typefaces from scratch. Research design trends and strategize on the production of new typefaces. Hand-drawn letter forms to be vectorized and developed into fully functional typefaces ready to be distributed for clients such as Mattel Toys, Portillo's, The Container Store, and Instacart.

Studio Designer | The Working Assembly
May 2021 - August 2023

Assisted designers and senior creatives in brand ideation and system development. Chose colors, typefaces, and developed brand toolkits to be implemented across an identity. Sketched and refined logos and other brand marks.

Specialized in the creation of brand marks and design assets that help create a cohesive and compelling visual identity. Prepared files for final digital delivery. Ensured documents are ready to print, including dieline creation and ink selection.