Partake Foods
Custom Word Mark • Palette Creation • Packaging Design
Before Rebranding
Strategy
Partake sought to bring sharable snacks to all children with dietary restrictions. Our goals were to make an approachable bake goods brand that still felt accessible and nutritious, but emphasized joy and happiness. The new brand highlights bright colors with rules in place for further flavor extension, a custom word mark the highlights the “smiles” everyone has when eating Partake Foods, and a flexible system to allow for growth and future expansion.